Today I had a conversation with a brand expert that really made me stop and think. I've been carrying this frustration for a while, I'm trying to get to the bottom of it.
In just the right moment, he asked me a simple question that really hit home:
"Are you holding back?"
In return he received a resounding "YES!" Absolutely, yes...
But isn't that true for so many of us?
The harder part is understanding it... How? Why? Where does it come from?
I have been asking myself: How is holding back serving me? And my honest answer is that it's doing me no favours. It is keeping me stuck, playing safe and second guessing myself - a false sense of security, perhaps.
I feel like I'm teetering on the edge of possibility, uncertain of my next right move or where I'm truly headed with purpose. What is RockCakes as a brand? What do I actually stand for?
I think I often run my business in safety mode, doing what I think I should do rather than what I want to do - maybe it's time to untangle the "good girl" from my true, authentic self.
And that feels risky. But I'm not talking about taking risks, not being reckless - it's about being real. Authenticity feels risky because it requires vulnerability and maybe some bravery.
I am entangled with RockCakes - it is basically me.
So now I wonder - how long does it take to step into a more authentic truth?
Is it instant, like seeing things clearly for the first time? Or is it part of the RockCakes journey, unfolding step by step?
We are going to find out...