I’m having weekly conversations with Mychael, the brand man.
Recently, the subject of pleasure came up - probably because I see RockCakes as pleasure and sometimes I struggle to justify myself.
A reference was made to Charlie and the Chocolate Factory.
M: “Have you seen Charlie and the Chocolate Factory?”
S: “Yes, totally — it was a favourite as a kid.”
M: “The original one with Gene Wilder — 1971.”
S: “Yeah, that one is best, not the new one.”
M: “Have you ever wondered wtf Charlie was doing buying chocolate when they lived in one bed, in poverty?”
S: “No, I haven’t.”
Charlie and the Chocolate Factory is a story filled with morals about family, love, kindness, selflessness, temptation, honesty, and greed. All the moral boxes are ticked.
But the interesting thing is, I never once questioned whether Charlie was being irresponsible buying chocolate - it never even occurred to me.
Because he wasn’t really buying chocolate.
He was buying hope.
There’s an undercurrent in RockCakes that’s about emotion - it has always been here.
Mychael is helping me to see it, name it, understand it, and bring it to the surface.